Wholesale order entry is still people re-typing customer POs into the ERP. The catalog knows the SKU; the PO does not. We extract, match, and send humans only the exceptions.
- →POs arrive as PDF, Excel, photo, and fax
- →Customer part numbers are not your SKUs
- →CSRs re-type lines and still miss UOM conversions
- →The ERP sees garbage because nobody wants to look slow by asking the customer
Purpose-built, not a vertical sticker on a platform
Wholesale Distribution FAQs
Is this DTC e-commerce?
No. The buyer is a wholesale distributor taking customer POs into an ERP - industrial supply, electrical, plumbing, HVAC, MRO.
Will it invent SKUs?
Low-confidence lines go to a CSR. That is the product, not a failure mode.